Let’s face it, you listen to podcasts, even if it’s just one or two, or clips from a bunch without realizing it. Podcasts are fast becoming the most consumed media in North America and is already the number one consumed audio media with over 37% of North Americans over the age of 12 listening in to at least one podcast a week. That’s well over 120 MILLION listeners and climbing. Also, podcast listeners are loyal, almost 50% of them stick with a podcast long term once they decide they like it. Finally, in late 2020 Podcast One released their latest listener survey that showed that 48% of avid listeners PAY MORE ATTENTION to advertisements and product recommendations when they hear it on a podcast. So why are we telling you all this? Well, here is one more fact that is perhaps not so self evidently true: Your business needs to launch a podcast.
“But wait!” You’re already saying “We sell plumbing supplies”, “We’re a mechanical engineering consulting firm”, “we make pizzas”. OK, so you’re not Joe Rogan, but ask yourself this; “what does being a comedian and fight announcer have to do with string theory?” (BTW if you haven’t checked it out you should, it’s wild.) The answer is NOTHING. Podcasts boil down to relatively casual and intimate conversations about various topics that tick just the right boxes; entertaining, informative, and (this is where YOU come in) positioning either the presenter or guest as an EXPERT in their field.
A regular podcast that can be posted on multiple platforms is unique in the world of content marketing. Podcasts are long format, consumable ANYWHERE, can be used as both an advertisement for YOUR business, a networking tool to create relationships with OTHER businesses (trust us, nothing hits as hard as asking another business owner to be a guest on YOUR podcast), and can be chopped up into smaller chunks of audio and video to be used on your other social media platforms and paid ads. A couple of hours a week simply CAN’T be used any better!
Ok, so we’ve convinced YOU to start a podcast, so where do WE come in? Kiwi Productions has a world class podcasting studio which combines brilliant audio quality and 4k video and graphics to create a turnkey podcast only missing you and your guest. Our setup is ideal for busy clients without the time to create all of the infrastructure necessary, or without the space or budget to create their own podcasting space. Contact us and let’s get your business out there!
Want to start your podcast today? Get in touch with us: