There is no way around it, video is the future of social media and marketing. Sure, a killer image still works, and many content creators and designers love the clean and consistent look using only images provides. But video helps you connect to your audience in a way that a single image simply can’t match. So what’s driving the switch to video on all social media platforms? Understanding the answer to THAT question also helps to understand what kind of videos you should be creating. Think of reading an instagram post or blog as reading a great novel, and watching a video as going to see the film adaptation. Video is simply easier to digest for consumers, it allows people to understand sometimes complex ideas more easily, and perhaps most importantly (this is where YOU come in) it allows consumers to connect with the person selling the product or service. Customers invariably will buy a product or service once they understand what it is, what it does, how it will help them, and trust the person selling it. A video provides you the opportunity to hit all of those prerequisites in a compelling way.
Just like any well done content, video can provide great value for the creator. For instance, long form videos can be cut into smaller segments and published on multiple platforms like Instagram, Tik Tok, and Facebook (this is where the dreaded “Algorithm” has begun to also FAVOUR video over other content). The rise of Tik Tok, Reels on Instagram, and Shorts on Youtube is also driving the switch to vertically shot guerrilla style videos done with your phone camera. This is new territory for many businesses, but the principles are the same as longer videos, only the style is different. Millions of these videos are watched everyday by hundreds of millions of people around the globe, and a consistent and clear strategy is required to tap into that amazing resource of potential customers and clients. This is where Kiwi Productions comes in! Our team of marketing and videography professionals can help you create compelling videos of any length or quality, along with empowering you with the knowledge and strategy to start making your OWN quick videos straight off of your phone! Reach out to us to chat about your switch to video!
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