These days, anyone with a Facebook account can use their mobile phones to live stream video directly to their followers. That's a great option to capture those candid behind the scene moments, but might not be so appropriate for your CEO address.
These days, just because you get your message on tv... doesn't mean that your audience sees it. With so many ways to consume media, businesses and organizations need to take charge and actually OWN their own message.
Ever notice how some keynote speakers look so natural up on stage? It's almost like they know their presentation so well... they don't even have to look at it. How do they present with such confidence? The secret, is called a confidence monitor.